Friday, April 13, 2012

Shadowed Realms Logo Redesign

When I first started attending The Art Institute of Michigan I was asked to create a logo for Shadowed Realms LARP which is based here in South East Michigan. I was given a reference image of a dragon necklace to use as a template for creating the logo, the request was that a dragon be holding the letters S and R (the companies initials). At the time I was relatively happy with the results, I felt there was room for improvement but I wasn't sure how to go about it at that time.


Two and half years later I revisited the project out of inspiration and a desire to see how I had improved. I'm pleased with the end results and feel it is an excellent example of my growth over the last couple years. It has been said nothing is original and all truly excellent artists draw inspiration from what has already been done. I would say that is certainly true for this logo if nothing else, I spent a great deal of time researching dragons and type faces to try and create the perfect combination. Ultimately I created more of a serpent then a dragon which ended up fitting perfectly with my chosen font of Initials With Curls.


One of key things I had to create was a stronger color pallete. I had the one previously given to me (of green and gold/yellow) but I wanted one that seemed more natural together then vivid green and iridescent yellow. I also needed a palette that had more then two colors without relying on black and white to add depth. A little experimenting and tweaking resulted in the following:

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